The University of the Western Cape (UWC) Football Club is stepping up to the challenge with its participation in the ShowUs campaign, an inspiring initiative that calls on universities across South Africa to contribute to meaningful change in their communities. ShowUs is a call to action, a movement designed to harness the power of varsity sports teams to make a real difference in society.

The ShowUs campaign provides an incredible opportunity for varsity football teams to adopt community programs, engage with them, and share their impact on a broader platform. The concept is simple: each team selects a program to support, whether it's an existing initiative or a newly created one, and actively participates through volunteering, fundraising, or other forms of support. By documenting their involvement through photos, videos, and social media posts, teams not only raise awareness but also inspire others to join the cause.

The underlying message is powerful: if each one of us changes just one thing, we have the power to ignite widespread change.

UWC’s Partnership with Project Playground

In response to the ShowUs challenge, UWC Football Club has chosen to partner with Project Playground (PPG), a foundation dedicated to improving the life opportunities of vulnerable children and youth. PPG operates with the mission of enhancing the future prospects of these young individuals through capacity-building, educational activities, and individual support. By doing so, PPG aims to help these children and youth gain self-esteem, develop faith in their futures, and acquire the tools they need to break free from the cycle of exclusion.

Through this partnership, UWC Football Club members will not only act as mentors and role models but also use football as a means to teach valuable life lessons and foster teamwork among the youth. The club will also work to raise funds for PPG, with donations directly supporting the expansion of the foundation’s programs and increasing their impact.

When asked why UWC Football Club chose to work with PPG, a spokesperson from the club shared, "We were drawn to Project Playground because of its unwavering commitment to youth empowerment. Our values as a club align with their innovative approach to addressing the socio-economic challenges that our communities face. We believe that by partnering with PPG, we can make a tangible difference in the lives of young people, providing them with the support and inspiration they need to overcome adversity."

The funds raised by UWC Football Club will have a significant impact on Project Playground’s ability to reach more beneficiaries and enhance its programs. These donations will allow PPG to provide additional resources to support the well-being of the children and youth under its care, ultimately helping them build a brighter future.

By working together with Project Playground, they are not only making a difference in their community but also setting an example for others to follow. As the ShowUs campaign gains momentum, it’s clear that when universities and their sports teams unite for a cause, they can create lasting, positive change.

Read how you can be involved in the Show Us initiative HERE.