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About

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Varsity Sports is a high performance competition that enables South African universities to compete against one another in a number different sporting codes. These codes are currently athletics, hockey, football, netball, cricket, rugby sevens, basketball and mountain bike.
Established in 2009 and administered by Cape Town and Johannesburg-based Advent Sport Entertainment & Media (Pty) Ltd (ASEM), Varsity Sports is the exclusive service provider (via a 10-year multimedia rights agreement) to the University Sports Company (USC), whose objective it is to administer, develop, coordinate and promote non-professional sport between higher education institutions in South Africa.
VARSITY SPORTS’ SPONSORS

FNB

FNB is the oldest bank in South Africa, and can be traced back to the Eastern Province Bank formed in Grahamstown in 1838.

Today, FNB trades as a division of FirstRand Bank Limited. As a financial institution, FNB provides personal, private, business, commercial and corporate banking services to millions of customers across South Africa.

FNB is proud sponsors of Varsity Athletics, Varsity Cricket, Varsity Football, Varsity Hockey, Varsity Netball, Varsity 7s Rugby

MTN

MTN is an emerging market mobile operator at the forefront of technological and digital changes.

From their headquarters in Johannesburg they are guided by their values, delivering a bold, new digital world to their customers across Africa and the Middle East – one of the world’s fastest-growing regions for mobile telecommunications.

MTN is proud sponsors of Varsity Athletics, Varsity Cricket, Varsity Football, Varsity Hockey, Varsity Netball, Varsity 7s Rugby

Steers

Steers is South Africa’s iconic hamburger brand, loved across generations for its legendary 100% pure beef flame-grilled burgers, hand-cut chips, fresh ingredients and real flavour.

Steers holds the title of ‘First Fast-Food Burger Concept’ in South Africa and also boasts an unmatched number of awards for best burger, for 17 consecutive years, and best chips, for 14 consecutive years.

Steers is the proud sponsors of Varsity 7s Rugby

VARSITY SPORTS’ PREFERRED SUPPLIERS

SPONSORSHIP OPPORTUNITIES

Varsity Sports is grateful for the support of our sponsors, who make a vital contribution towards changing the lives of young people in South Africa through sporting excellence, academic opportunities, and social development.

We are always on the lookout for commercial partners who have a strong connection with sport and keen to land their brand at the tertiary level.

If you would like further information on sponsorship opportunities, please contact us on +27 (0)11 486 0787 or info@asem.tv.

PARTICIPATING UNIVERSITIES 

Madibaz

NWU

NWU

Rhodes

Rhodes

TUT

TUT

UCT

UCT

UFS

UFS

UJ

UJ

UL

UL

UP

UP

US

US

UWC

UWC

Wits

Wits

asem-varsities-ufh

UFH

asem-varsities-vut

VUT

asem-varsities-cut

CUT

asem-varsities-cput

CPUT

asem-varsities-ukzn

UKZN

asem-varsities-smu

SMU

asem-varsities-ump

UMP

asem-varsities-unizulu

UNIZULU

asem-varsities-uv

UV

asem-varsities-SPU

SPU

asem-varsities-mut

MUT

asem-varsities-wsu

WSU

ASEM VARSITY SPORTS

Advent Sport Entertainment and Media (ASEM) was founded by Francois Pienaar in October 2009 and has offices in Cape Town and Johannesburg. ASEM Varsity Sports is the exclusive service provider to the University Sports Company (USC) and its participating universities forming part of the Varsity Sports Series. The USC’s main objective is the administration, development, co-ordination and promotion of non-professional sport between the higher education institutions in South Africa. The organisation plays a vital role in connecting operational students, active students and alumni. Sport remains one of the most powerful marketing platforms. In South Africa sport has been a catalyst for change and nation building in our young democracy.

Tweets by @varsitysportsSA

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Participating Universities

Madibaz

Madibaz

NWU

NWU

Rhodes

Rhodes

asem-varsities-wsu

WSU

UCT

UCT

UFS

UFS

UJ

UJ

UL

UL

UP

UP

US

US

UWC

UWC

Wits

Wits

asem-varsities-ufh

UFH

asem-varsities-vut

VUT

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TUT

asem-varsities-cut

CUT

asem-varsities-uzl

UZL

asem-varsities-mut

MUT

asem-varsities-ufm

UFM

asem-varsities-ukzn

UKZN

asem-varsities-univen

UNIVEN

asem-varsities-cput

CPUT

asem-varsities-smu

SMU

asem-varsities-spu

SPU

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